Testimonials

admissions

"The knowledge you gain here will help you effectively help others to change their lives and possibly save one. The ticket to the future is always open – you just have to decide where you want to go."

- Shawn Reese
PFI Boot Camp Participant
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Display Ad Creative

Get Your Career in Shape
• Features fitness champion Beth Horn
• Ad is designed for color and black-and-white
• Strong call-to-action
• Option to replace talent as needed with other relevant celebrities
Do You Have the Power to Become a Certified Personal Trainer?
• Features fitness champion Jay Cutler
• Headline speaks to the specific passion behind pursuing a career in personal training
• Ad is designed for color and black-and-white
• Strong call-to-action
• Option to replace talent as needed with other relevant celebrities
Living at the gym? Now you can make a living at the gym!
• Ad designed for color and black-and-white
• Headline speaks to individuals already showing an interest in the profession
• Images represent the lifestyle and the outcome
The Power of Training
• Ad designed for color
• Headline speaks to the passion and strength of a strong profession
• Image represents the specific professional technique of the profession
Personal Training
• Ad designed for color and black-and-white
• Simple headline has proven to be effective for other curriculums
• Image represents the specific professional technique of the profession
• Highlights timeline for training
• Strong call-to-action
Become a Certified Personal Trainer
• Ad designed for color and black-and-white
• Simple headline has proven to be effective for other curriculums
• Image represents the specific professional technique of the profession
• Ad is designed in "circle" shape for strong placement and visibility versus competition
• Highlights timeline for training
Be Your Own Boss
• Ad designed for color and black-and-white
• Headline speaks to a specific desire for entering a career like personal training
• Image represents the "ideal" image of an individual working within the profession
• Highlights specific outcomes for curriculum
Don't Want a Boring Desk Job?
• Ad designed for color and black-and-white
• Headline speaks to the unique benefits of the personal training profession versus other "desk-bound" careers
• Images represent the strong contrast between professions and speak to the specific passion of individuals seeking out career in personal training
• Highlights specific outcomes for curriculum
One Thing Leads to Another
• Ad designed for color and black-and-white
• Headline speaks directly to call to action for the audience to pursue career training – example of before-and-after concept
• Strong call-to-action
Train Your Way to a Healthy Career
• Ad is designed for color and black-and-white
• Headline speaks to the correlation between the "health" aspect of the profession and the passion of pursuing a unique career
• Image represents the specific professional technique of the profession
• Ad is designed in "circle" shape for strong placement and visibility versus competition
• Includes the "map/location" icon for the school's locations
Build a Better Career – Male
• Ad is designed for color and black-and-white
• Image represents the "ideal" image of an individual working within the profession
• Ad is designed without borders for strong placement and visibility versus competition
Why Let Boys Have All the Fun
• Ad is designed for color and black-and-white
• Image is graphic, illustrated style – unique versus photography used in publications – strong in placement versus competition
• Specifically designed for the female demographic of the audience
The Shape of Success!
• Ad is designed for color and black-and-white
• Image is graphic, illustrated style – unique versus photography used in publications – strong in placement versus competition
• Specifically designed for the male demographic of the audience
Building Better Careers with PCI!
• Ad is designed for black-and-white – can be revised with spot color for better placement versus competition
• Creative is developed specifically for smaller display sizes – simple and effective – proven to work in smaller markets
I know what I'm doing! I know where I'm going! I know how to get there! – Female version
• Ad is designed for color and black-and-white
• Headline speaks directly to the audience in a way they can relate
• The image has a stylized treatment so that it stands out against the competition
• Includes a new program starburst
I know what I'm doing! I know where I'm going! I know how to get there! – Male version
• Ad is designed for color and black-and-white
• Headline speaks directly to the audience in a way they can relate
• The image has a stylized treatment so that it stands out against the competition
• Includes a new program starburst
Sculpt Your Career as a Certified Personal Trainer! – Female version
• Ad is designed for color and black-and-white
• Larger image treatment and interesting shape for strong placement and visibility versus competition
• Highlights specific outcomes for curriculum
• Specifically designed for the female demographic of the audience
Sculpt Your Career as a Certified Personal Trainer! – Male version
• Ad is designed for color and black-and-white
• Larger image treatment and interesting shape for strong placement and visibility versus competition
• Highlights specific outcomes for curriculum
• Specifically designed for the male demographic of the audience
Get with the Program
• Ad is designed for black-and-white
• Headline is a strong call-to-action that speaks specifically to the passion of the personal training audience
• Image is graphic, bold illustration that is strong on the page versus competition images
• Highlights the "accelerated training" aspect of the program
Pinnacle Career Institute Introduces
• Ad is designed for color and black-and-white
• Creative developed to highlight the uniqueness of the PFI brand at a particular location
• Image has been enhanced to give a "grittier," illustrated look so that it stands out against competition
• Highlights specific outcomes for curriculum
Pinnacle Career Institute Presents
• Ad is designed for color and black-and-white
• Creative developed to highlight the uniqueness of the PFI brand at a particular location
• Image has been enhanced so that the focus is on the individual training
• Highlights specific outcomes for curriculum

Insert Creative

Help Others. Find Yourself. / Are you strong enough?
• Insert is designed for color
• Images represent the specific professional technique of the profession
• Front is developed for the female audience and the back for male
• Each side speaks specifically to the professional and personal benefit of the curriculum

Collateral Creative

Find Strength. Find Passion. Find Your New Career. – Take One Poster – includes BRC
• Poster is designed for color printing with a 3-color BRC attached
• Headline is a strong call-to-action that speaks specifically to the passion of the personal training audience
• Along with the phone number and web site, this allows for a third way for lead to come in
• Images represent the specific professional technique of the profession
Don't be a nobody! – Billboard
• Features fitness champions Jen Hendershott and Beth Horn
• Billboard is designed for color printing – large format
• Creative developed to promote correlation between the celebrity champions and the lifestyle of a personal trainer
• Option to replace talent as needed with other relevant celebrities

Line Ad Creative

Are you ready for a rewarding career? – 15 Line Ad
• Line ad is developed for black-and-white
• Includes logo and bold text for strong placement and visibility versus competition
A new career as a Certified Personal Trainer – 25 Line ad
• Line ad is developed for black-and-white
• Text developed to highlight the Celebrity Boot Camp in Las Vegas and names fitness champions, Jen Hendershott and Beth Horn
• Includes bold text for strong placement and visibility versus competition

All marketing materials related to or including PFI and this program must meet your local, state and accreditation standards.