"The team at PFI was more than qualified and showed a level of professionalism greater than I had ever experienced in my life. They never left anyone behind and made sure that our lectures were clear, open for discussion and, most importantly, pertinent."
- Clay H. Trevino |
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Display Ad Creative |
 Get Your Career in Shape
• Features fitness champion Beth Horn • Ad is designed for color and black-and-white • Strong call-to-action • Option to replace talent as needed with other relevant celebrities |
 Do You Have the Power to Become a Certified Personal Trainer?
• Features fitness champion Jay Cutler • Headline speaks to the specific passion behind pursuing a career in personal training • Ad is designed for color and black-and-white • Strong call-to-action • Option to replace talent as needed with other relevant celebrities |
 Living at the gym? Now you can make a living at the gym!
• Ad designed for color and black-and-white • Headline speaks to individuals already showing an interest in the profession • Images represent the lifestyle and the outcome |
 The Power of Training
• Ad designed for color • Headline speaks to the passion and strength of a strong profession • Image represents the specific professional technique of the profession |
 Personal Training
• Ad designed for color and black-and-white • Simple headline has proven to be effective for other curriculums • Image represents the specific professional technique of the profession • Highlights timeline for training • Strong call-to-action |
 Become a Certified Personal Trainer
• Ad designed for color and black-and-white • Simple headline has proven to be effective for other curriculums • Image represents the specific professional technique of the profession • Ad is designed in "circle" shape for strong placement and visibility versus competition • Highlights timeline for training |
 Be Your Own Boss
• Ad designed for color and black-and-white • Headline speaks to a specific desire for entering a career like personal training • Image represents the "ideal" image of an individual working within the profession • Highlights specific outcomes for curriculum |
 Don't Want a Boring Desk Job?
• Ad designed for color and black-and-white • Headline speaks to the unique benefits of the personal training profession versus other "desk-bound" careers • Images represent the strong contrast between professions and speak to the specific passion of individuals seeking out career in personal training • Highlights specific outcomes for curriculum |
 One Thing Leads to Another
• Ad designed for color and black-and-white • Headline speaks directly to call to action for the audience to pursue career training – example of before-and-after concept • Strong call-to-action |
 Train Your Way to a Healthy Career
• Ad is designed for color and black-and-white • Headline speaks to the correlation between the "health" aspect of the profession and the passion of pursuing a unique career • Image represents the specific professional technique of the profession • Ad is designed in "circle" shape for strong placement and visibility versus competition • Includes the "map/location" icon for the school's locations |
 Build a Better Career – Male
• Ad is designed for color and black-and-white • Image represents the "ideal" image of an individual working within the profession • Ad is designed without borders for strong placement and visibility versus competition |
 Why Let Boys Have All the Fun
• Ad is designed for color and black-and-white • Image is graphic, illustrated style – unique versus photography used in publications – strong in placement versus competition • Specifically designed for the female demographic of the audience |
 The Shape of Success!
• Ad is designed for color and black-and-white • Image is graphic, illustrated style – unique versus photography used in publications – strong in placement versus competition • Specifically designed for the male demographic of the audience |
 Building Better Careers with PCI!
• Ad is designed for black-and-white – can be revised with spot color for better placement versus competition • Creative is developed specifically for smaller display sizes – simple and effective – proven to work in smaller markets |
 I know what I'm doing! I know where I'm going! I know how to get there! – Female version
• Ad is designed for color and black-and-white • Headline speaks directly to the audience in a way they can relate • The image has a stylized treatment so that it stands out against the competition • Includes a new program starburst |
 I know what I'm doing! I know where I'm going! I know how to get there! – Male version
• Ad is designed for color and black-and-white • Headline speaks directly to the audience in a way they can relate • The image has a stylized treatment so that it stands out against the competition • Includes a new program starburst |
 Sculpt Your Career as a Certified Personal Trainer! – Female version
• Ad is designed for color and black-and-white • Larger image treatment and interesting shape for strong placement and visibility versus competition • Highlights specific outcomes for curriculum • Specifically designed for the female demographic of the audience |
 Sculpt Your Career as a Certified Personal Trainer! – Male version
• Ad is designed for color and black-and-white • Larger image treatment and interesting shape for strong placement and visibility versus competition • Highlights specific outcomes for curriculum • Specifically designed for the male demographic of the audience |
 Get with the Program
• Ad is designed for black-and-white • Headline is a strong call-to-action that speaks specifically to the passion of the personal training audience • Image is graphic, bold illustration that is strong on the page versus competition images • Highlights the "accelerated training" aspect of the program |
 Pinnacle Career Institute Introduces
• Ad is designed for color and black-and-white • Creative developed to highlight the uniqueness of the PFI brand at a particular location • Image has been enhanced to give a "grittier," illustrated look so that it stands out against competition • Highlights specific outcomes for curriculum |
 Pinnacle Career Institute Presents
• Ad is designed for color and black-and-white • Creative developed to highlight the uniqueness of the PFI brand at a particular location • Image has been enhanced so that the focus is on the individual training • Highlights specific outcomes for curriculum |
Insert Creative |
 Help Others. Find Yourself. / Are you strong enough?
• Insert is designed for color • Images represent the specific professional technique of the profession • Front is developed for the female audience and the back for male • Each side speaks specifically to the professional and personal benefit of the curriculum |
Collateral Creative |
 Find Strength. Find Passion. Find Your New Career. – Take One Poster – includes BRC
• Poster is designed for color printing with a 3-color BRC attached • Headline is a strong call-to-action that speaks specifically to the passion of the personal training audience • Along with the phone number and web site, this allows for a third way for lead to come in • Images represent the specific professional technique of the profession |
 Don't be a nobody! – Billboard
• Features fitness champions Jen Hendershott and Beth Horn • Billboard is designed for color printing – large format • Creative developed to promote correlation between the celebrity champions and the lifestyle of a personal trainer • Option to replace talent as needed with other relevant celebrities |
Line Ad Creative |
 Are you ready for a rewarding career? – 15 Line Ad
• Line ad is developed for black-and-white • Includes logo and bold text for strong placement and visibility versus competition |
 A new career as a Certified Personal Trainer – 25 Line ad
• Line ad is developed for black-and-white • Text developed to highlight the Celebrity Boot Camp in Las Vegas and names fitness champions, Jen Hendershott and Beth Horn • Includes bold text for strong placement and visibility versus competition |
All marketing materials related to or including PFI and this program must meet your local, state and accreditation standards.
